For the Gator Good
It’s almost impossible not to know The Gator Nation. UF’s athletic prowess has long bolstered its reputation. But to push UF into a Top-10 public university required a concerted effort to arrive at one cohesive brand voice, articulate a greater purpose, and position UF as a national leader.
It was time to show the world what the Gator Good can do.
A competitive community of game changers.
Storyline
From our platform, ‘For the Gator Good,’ we showed students the power of the Florida network and showcased UF’s innovation. We reached academic and industry thought leaders, as well as supporting the launch of a $3 billion fundraising campaign that’s galvanizing Gators to come together to tackle big challenges and ‘Go Greater.’
- Advertising & Branding
- Digital
- Higher Education
- Video & Content
- Education
- US
Bottomline
We were able to achieve a significant rise in both the university’s standing, and the number of supporters UF could count on.
#7
Public School in 2020, according to U.S. News & World Report Rankings
17%
Alumni Giving Rate (Among Highest for All Public Universities)
