Rocket Mortgage

160over90 helped Rocket Mortgage launch a campaign that encouraged people to share the #RocketDreammate in their lives; the people who stood by their side and cheered them on through adversity to become the person they are today. Through the Dreammate movement, Rocket Mortgage aimed to inspire those relentlessly chasing their own dreams by acknowledging the valuable role of mentors, confidants and motivators in bringing aspirations to life – recognizing that every dream thrives with a robust support network. Whether it was the pursuit of homeownership, launching a business, or pursuing a career in the NFL – personal support systems play a crucial role in everyone’s journey toward success.  

We teamed Rocket Mortgage up with relevant NFL / Sports / Lifestyle talent to define the Dreammate campaign, sharing stories in digital and social that encouraged fans to shout out the people who made their dreams a reality.  

Each time #RocketDreammate was used on TikTok or Instagram through April 27, Rocket Mortgage made a $10 contribution to Habitat for Humanity, up to $250,000 – a contribution that will help bring the dream of homeownership to life for some deserving Americans across the country.  

And finally, to bring the Dreammate experience to life for fans attending the Draft in Detroit, Rocket Mortgage featured an interactive house as a part of the NFL fan fest. In the onsite activation, visitors were able to connect with art installations, play an interactive game to test their knowledge of their Dreammate, snap photos of exclusive sports memorabilia, and engage in Instagrammable activations that gave attendees a place to commemorate this year’s draft with their Dreammate.