160over90 was brought aboard to alter the image of Nina Shoes and make younger, hipper women feel that Nina’s shoes could be worn any time they wanted to feel a little sexier.
While Nina Shoes was proud of its 50 years of women’s shoe designs, the public had begun to view the brand as simply a designer of special occasion shoes reserved for weddings, proms and other events that featured butlered hors d’oeuvres.
Our work is shot by photographers such as K.T. Auletta and Nylon magazine’s Jason Nicoto, and centers around new narratives each season that revolve around young, stylish women who exude everyday glamour and make the most of the nightlife.
Sales of Nina Shoes has enjoyed more than double-digit growth in each of the last five years — and is currently selling more than ever in its 50-year history. The company was featured in Elle magazine’s spring fashion issue as one of three “must have” brands. And Nina also signed a multi-million dollar contract with Macy’s, in which it is one of the retailer’s top sellers to women under 35.