Marriott Bonvoy x Visa

160over90 was tasked with helping Visa and Marriott Bonvoy celebrate another successful year of both brands’ NFL partnerships plus provide a once-in-a-lifetime experience for Marriott Bonvoy Members and Marriott Bonvoy Visa Credit Cardholders from Chase at Super Bowl LVIII.   

How could we cut through the Super Bowl LVIII clutter? We partnered with WME client La Mar Taylor, the co-founder of XO Records and creative director for artist The Weeknd, to creatively curate an unforgettable, buzzworthy event.    

The Rush After Dark event took place on the Friday night of the Super Bowl LVIII Weekend at Jewel Night Club and featured sets from DJ Chantel Jeffries and two-time Grammy award-winning DJ and producer KAYTRANADA, along with a surprise performance from H.E.R. (who made another epic surprise appearance alongside Usher at the Super Bowl LVIII Half-Time show just two days later).  

The 160/90 experiential, partnerships, PR, influencer and entertainment marketing teams led the event planning, execution and amplification, working with the Endeavor network to secure an exclusive guest list including Meek Mill, Amon-Ra St. Brown, Austin Ekeler, Alix Earle, Braxton Berrios, Isaac and Allison Rochell, Katie Feeney and more.