Fearless on Every Front
Texas A&M wanted to expand people’s perception of the institution. Beyond the 12th man. Far from Kyle Field. In addition to that legacy, they sought to be better known as an institution that affects Texas and the world in substantive ways. (And raise more than $4 billion while doing it). That took a very special character trait: Fearlessness.
With an institution this big, in a state this big, well you know where this is going. And it ain’t home.
Our campaign “Fearless on Every Front” ensured Aggie Nation was top of mind, nationwide.
Storyline
On the fundraising front, we produced a three-day campaign launch complete with a presidential press conference; high-end donor event with Earth, Wind & Fire; and record-setting card stunt.
From there, we launched a DC Metro Station Domination, earning an audience with Aggies on the Hill and key research funders. We helped Texas A&M take an international stage at SXSW and produced a film that captures the ethos of A&M—to live lives of meaning and impact.
- Advertising & Branding
- Digital
- Higher Education
- Video & Content
- Education
- US
Bottomline
Texas-sized results. Outpacing fundraising goals and getting attention in new markets.
$3.9B
Raised to Date
400M
Earned Media Impressions
