Favor x World Contraception Day
On Sunday, September 26th, New Yorkers were surprised to find a uterus-adorned vending machine in the heart of the city in celebration of World Contraception Day. With many forms of birth control still requiring a prescription, Favor (formerly The Pill Club) showed the country how easy it should be.
Imagine a world where birth control was available with the press of a button.
If men in this country needed birth control the way women do, it would probably be as easy as going to a vending machine.
Storyline
Unlike condoms, which can be purchased nearly anywhere, it’s still difficult for women to get other forms of birth control without a prescription. The barriers put up to access birth control—which nearly 11 million Americans take—are outdated and unnecessary.
160over90 assisted Favor in celebrating World Contraception Day by building a contraception-filled vending machine and placing it in NYC to help drive awareness and conversation around the challenges many face when it comes to accessing contraception. This built massive brand awareness for Favor through a truly viral moment and created global buzz around World Contraception Day.
- Experiential
- Public Relations
- Purpose-Driven
- Health & Wellness
- US
Bottomline
The purpose of Favor’s World Contraception Day activation was to build brand awareness, de-stigmatize women’s sexual and reproductive health, and educate women on contraception access. And the numbers don’t lie – it did just that.
38M
Impressions
100K+
Visibility Traffic
