FIFA 20 World Premiere
Fall of 2019 marked the global release of EA SPORTS FIFA 20, bringing about the World Premiere launch in London. The idea was to break new ground and create a truly global platform to launch VOLTA FOOTBALL; an all new mode in FIFA 20 celebrating the authentic street culture, creativity and style of small-sided football.
Streetball finally gets its glory on the streets of London.
Those who know, know that street futbol is where culture and sport collide. Now you know.
Storyline
Producing the first ever global “EA SPORTS FIFA 20 VOLTA League,” 160over90 delivered a 15-team street football tournament from around the world, including Rio De Janiero, Tokyo, Moscow and New York. Creating a global stage for football flair and swagger, 90 football freestylers and influencers were competing to lift the VOLTA trophy, including Brazil’s Falcao – the most celebrated Futsal player in history and US freestyler DJ Diveny.
The ‘VOLTA MarketPlace’, a FIFA 20 content playground which included on-site barbers, gifs creators and live sneaker customization and graffiti, lived alongside the tournament to ensure the FIFA 20 World Premiere truly brought the culture and essence of street football to life.
- Experiential
- Influence
- Technology
- Sports
- Asia
- Europe
- US
Bottomline
The team delivered a star-studded guest list with the worlds of football, music and TV conducting interviews and mixing along the red-carpet. The evening concluded with an exclusive Major Lazer performance.
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