A New Era in Global Golf: The DP World Tour
To launch their global partnership, DP World and 160over90 hosted the first DP World Tour event, the Slync.io Dubai Desert Classic. Collectively, we delivered a full, 360° activation plan, including hospitality, experiential, and communications.
Reimagining the world of golf.
A premier experience designed to push this sport to new heights.
Storyline
At the Slync.io Dubai Desert Classic, DP World revealed a unique shipping container designed to repurpose golf balls. To support this concept, we detailed their approach to global supply chain solutions and other various products. In addition, 160over90 produced a video featuring the premier golfers from DP World Tour, challenging them to guess, ‘What’s in the Box’.
In the video, we featured the DP World Ambassador, Ian Poulter, and his caddie to discuss the process behind developing Poulter’s game flow. Over the course of the tournament, 160over90 leveraged media outlets to speak with DP World’s CCO, Danny van Otterdijk. To create value for all audiences, 160over90 installed a DP World Chipping Activation, which garnered the attention of families and fans alike in attendance.
- Experiential
- Public Relations
- Sponsorships & Partnerships
- Video & Content
- Technology
- Asia
Bottomline
4.8 M
Video Views
37,000+
Engagements
1,720
Fans Enjoyed DP World Chipping Challenge
4
Pieces of Total Content
