Bud Light Victory Fridges
The Browns were running a legendary cold streak. Two years without a single win. We knew only Bud Light could pop the tab on a moment like this for Cleveland, a city that needed a drink as much as it needed a “W.”
No one gets another beer until we win.
Victory is so close that people could see it, but not taste it. Free Buds for all if the Browns win.
Storyline
Early in the season, we knew the tide would turn for Cleveland. New coach. New QB. New Browns. To move on the moment, we installed Victory Fridges all around the city. Packed full of ice cold Bud Lights and chained with an impenetrable lock, the fridges would open the moment the Browns won.
On September 20, 2018, Cleveland took the win. Quarterback Baker Mayfield went for 201 yards and beat the New York Jets. The fridges broke wide open around the city—free Bud Lights for all. It didn’t take long for pandemonium to set in.
- Experiential
- Food & Beverage
- Sports
- US
Bottomline
Cleveland went nuts. So did the internet. Over 2 billion impressions were made and celebs everywhere from Jarvis Landry to The Miz were live and in on the action. Two cold years were fixed quick with a few thousand cold Buds.
635
Day Cold Streak Ended
8
Fridges City-Wide
1K
Press Stories
80K
Twitter Mentions in Less Than 12 Hours
