Allstate Soccer Strategy
Allstate’s soccer sponsorship portfolio was in need of a strategic refresh. We wanted to make sure their assets and media reach were targeting and engaging consumers in the biggest way possible.
Allstate committed to ushering in soccer’s future.
Here’s how they did it.
Storyline
Our research helped us identify five keys for Allstate to “own” soccer. We leveraged Allstate’s “protection” messaging to show up across digital platforms to match a younger audience and evolve the brand as a sincere steward for the sport’s future. We revamped sponsorship for the US Soccer Development Academies, encouraging grassroots Hispanic engagement as well as key partnerships with six MLS clubs to help the brand show up across soccer’s biggest moments.
- Data & Insights
- Digital
- Experiential
- Sponsorships & Partnerships
- Sports
- US
Bottomline
We helped Allstate feel more relevant to soccer fans—positively and effectively impacting both their brand and the sport. Impressions went up, thousands of leads were generated, all in the name of the game.
26%
YoY Increase in Impressions
33K
Leads from On-Site Activations
