Research & Analytics

Research. Boring right? Actually, not at 160over90. Research is organized curiosity, leading to insights that make our clients more effective—before, during, and after a campaign. We align the right research and analytics tools to each stage of the your marketing cycle.

Our process starts with an understanding your business opportunities and challenges, and the people within your organization that research must inform. This is why we begin every research and analytics project with the same guiding question: What’s at stake? This allows us to focus on your business challenges and ultimately lead to a more creative and effective campaign, website, student outreach or recruiting effort. We aren’t here to  just answer your questions, we want to change how you think about them.

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