160-PR-Comms blue

PR & Communications

We specialize in communications strategy, public relations, influencer marketing, and social media—both as standalone client services and as drivers of integrated 160over90 campaigns.

We believe culture is essential to building, elevating and expanding a brand's positioning.

Our unrivaled access within entertainment, sports, culinary, fashion, music, and the arts places us at the forefront of culture. We harness that position to build modern-day communications solutions for our client partners:

Our public relations model is built to give our clients the foresight and access to ignite, shape, and drive consumer conversation. We've integrated our PR team with extensive creative, experiential, cultural strategy, and research capabilities to know exactly what's happening in our brand categories every day, what stories have been covered before, and how to create engagement, headlines and major moments.

We ground our strategic communications solutions for clients in consumer insights. Our dedicated account teams work daily with our data analysts and cultural strategists, digging into data both big and small, from social listening to best-in-class trend reporting through syndicated data systems.

We believe influencer marketing is a key tool in placing brands at the center of culture. We deliver on the promise of creating authentic relationships between brands and influencers, using data-driven methodology and rigorous investment in measurement to ensure we can validate efficacy.

We harness Internet culture to place brands at the center of the conversation. Leveraging our access and upstream knowledge of trends, we develop and execute 360 degree digital and social campaigns for our clients, driving relevance and connectivity to their customers.

We are specialists in content development with earned media and share-ability at the core. Our content strategists, writers, producers and editors are all culture-creators in their own right, consistently connecting our clients to their consumers.

Our communications and distribution strategists are experts at creating plans for getting content in front of the right audiences at the right time, including paid, earned and owned channels.

In collaboration with our cultural insights team, we identify and implement authentic talent strategies. From identification to negotiation, our team handles all aspects of talent procurement and develops comprehensive communication programs to maximize high impact opportunities for our clients.

We leverage the access and influence of our global network to deliver award-winning branded entertainment content, activations and integrated campaigns for our brand partners across film and television, sports, fashion and much more.

Our team is focused on creating impactful corporate communications to elevate brands, key initiatives and executive leadership teams through cultural marketing programs and events. We offer full-service crisis and issues management, focusing on overcoming near-term communications challenges with a future-facing vision.