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The best strategy doesn’t just move the needle, it shifts the conversation. It guides brands from where they are to where they want to be. Rooted in culture, and capable of crossing categories, we are mired in the wants, needs, attitudes, motivations, and interests of our clients and their audience. But more importantly, we uncover how to move culture forward, together. Whether it’s developing a brand, building an ad campaign, launching a kickass activation, or just showing off our client in new, interesting and unexpected ways — strategy brings brands face-to-face with their audience, not to talk at them but to connect with them.