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University of Vermont

University of Vermont

The University of Vermont partnered with us to shake off the hippie stereotypes, and help the world understand the impact of an academic ecosystem.

Situation

When the University of Vermont approached 160over90, they were still one of New England’s best kept secrets. Situated on the edge of thriving Burlington, they’d been building an educational powerhouse since their origin. Renowned professors—experts in their fields—came to teach at the school for not only its incredible location, but collaborative academic atmosphere. And an on-campus medical center, a multi-million-dollar STEM-building project and a residential community focused on holistic wellness were just a few of the things taking them into the future.

Despite all that, they were still perceived as having a “laid-back” persona. Associations such as Phish, Ben and Jerry’s, the “420” holiday and epic snowboarding opportunities were eclipsing stories such as cancer treatment breakthroughs, inter-disciplinary food system collaborations and a record number of Peace Corps volunteers.

Solution

Beginning with an extensive awareness and perception study which polled over two dozen peer institutions we sent our team to campus for a week of in-person interviews with key members of the University of Vermont community and to understand what makes this place so special. After all that data the insight was clear, UVM is a thriving ecosystem, filled with brilliant and empathetic professors who double as published researchers. UVM students are as adept at leading outdoor excursions as they are leading class projects, and utilizing resources from a lab on a mountaintop to a freshwater lake. And those are just the a few examples that make this place to special. Through a new undergraduate viewbook, admissions presentation, on-campus banners, recruiting video, virtual Google Cardboard experience, and campaign to high school guidance counselors, we began to tell the story of an ecosystem made up of smaller, equally as great ecosystems—where anyone could find their mission in this world.

Results

The campaign has produced an incoming class with record-breaking credentials—the class of 2020 has one of the highest GPAs in school history and hails from 41 states and 18 countries. That’s only the beginning, stay tuned.

Winner of 2016 HOW International Design Award
Average GPA of 3.64 for the Class of 2020