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University of Vermont

University of Vermont

The University of Vermont partnered with us to shake off the hippie stereotypes, and help the world understand the impact of an academic ecosystem.

Situation

When the University of Vermont approached 160over90, they were still one of New England’s best kept secrets. Situated on the edge of thriving Burlington, they’d been building an educational powerhouse since their origin. Renowned professors—experts in their fields—came to teach at the school for not only its incredible location, but collaborative academic atmosphere. And an on-campus medical center, a multi-million-dollar STEM-building project and a residential community focused on holistic wellness were just a few of the things taking them into the future.

Despite all that, they were still perceived as having a “laid-back” persona. Associations such as Phish, Ben and Jerry’s, the “420” holiday and epic snowboarding opportunities were eclipsing stories such as cancer treatment breakthroughs, inter-disciplinary food system collaborations and a record number of Peace Corps volunteers.

Solution

Through extensive research and in-person interviews with key members of the University of Vermont community, 160over90 narrowed in on the insight that UVM is a thriving academic ecosystem. Brilliant and empathetic professors who double as published researchers, students as adapt at leading outdoor excursions as leading class projects, and a range of resources from a mountaintop lab to a freshwater lake, make UVM a universe of active learning opportunities. So, through a new undergraduate viewbook, admissions presentation, on-campus banners, recruiting video, and campaign to high school guidance counselors, we began to tell the story of an ecosystem made up of smaller, equally as great ecosystems—ecosystems where anyone could find their mission in this world.

Results

So far, the campaign has resulted in producing an incoming class with record-breaking credentials. The Class of 2020 has an average GPA of 3.64 and hails from 41 states and 18 countries.

And that’s only the beginning. As we continue our relationship with UVM, we will create work that further amplifies their story.

Winner of 2016 HOW International Design Award
Average GPA of 3.64 for the Class of 2020