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University of Notre Dame

University of Notre Dame

The University of Notre Dame wanted to bring one of the most iconic brands in academia into the 21st century.

Situation

Notre Dame was the nation’s 16th ranked university in the nation, but research showed that top students were frequently choosing schools like Stanford and Penn for their perceived culture of creativity. Many potential students had outdated views of Notre Dame, unaware of the entrepreneurial and creative successes of its many young alumnis and the school’s forward-thinking curriculum.

Solution

The agency set out to appeal to the “creative intellectuals” who would thrive in Notre Dame’s tightknit community of thinkers, scholars and difference makers. By shining a light on the unexpected aspects of the school while still honoring its storied history and unmatched traditions, we were able to tell a much richer, deeper story to some of the most ambitious students in the country.

Results

In successive years, Notre Dame has received the highest number of applications in its history, while lowering its acceptance rate to 22%. The new classes have been the most diverse in school history, and there have been double-digit increases in majors of the creative disciplines. Our “Any Given Day” video gained more than 200,000 views in its first three days, and was featured on Notre Dame’s nationally televised opening football game in Ireland, and on the big screen at Cowboys Stadium for a game against Arizona State.

Most Applicants in History
Lowered Acceptance Rate to 22%
“Any Given Day” Video Gained 200,000 Views in Three Days