Nike asked us to help unify their entire athlete roster for one night.
Nike’s Global Sports Marketing division gathers once a year to celebrate their athlete's achievements and the countless successes of each Nike category. Set in Barcelona, Spain, the massive affair welcomes a mix of athletes, celebrities, dignitaries, and fans, and the 2-hour main event is broadcast live across Europe. Nike called on our team to create a series of highlight videos that would introduce each sport category and reflect on the year’s greatest moments throughout the evening.
We cracked into the mindset of athletes across every sport and used that insight to create 10 action-packed videos—each with its own unique personality, soundtrack, and message. Then, taking it a step further, we demonstrated what brings all these different athletes together in an anthem video epitomizing the strength and indivisibility of the Nike family.