Under Armour

Some brands disrupt an industry, but Under Armour isn’t stopping at one. They teamed up with us to roll out new products, enter new markets, and win over the next generation.

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University of Vermont

Much of the academic world painted University Vermont with the hippie, granola stereotype. This is the story of how we told the world they are so much more.

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Texas A&M University

If you know college football, you’ve heard of the 12th Man. But Texas A&M University had a lot more to share with the world than athletic pride and historic traditions. This is how we exposed the real story of Aggieland.

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Arizona Coyotes

Hockey in the desert is just … wrong. For every conceivable reason. Except for a fan base so hardcore they defy logic, sanity, and Mother Nature. For the Arizona Coyotes we tapped into their unapologetic, outsider attitude to rebrand the upstart franchise, and over night turned the team no one thought should exist into the one no one could ignore.

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Atlantic 10

As the so-called “power conferences” shuffled their teams and chased dollars, the Atlantic 10 Conference stayed committed to being a basketball-first conference defined by the hard work of its 14 teams. This is the story of how we helped the A10 build a brand that could slay the big conferences just like they did on the court.

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University of Oregon

Even with AAU status and 8 Pulitzer Prize winning Ducks, National Championship appearances for football in 2010 & 2014 have overshadowed UO’s academic stature. This is how we reminded the world that when an entire Institution asks “What If…” greatness is achieved both on and off the field.

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University of Wisconsin-Madison

With accomplishments like the first bone-marrow transplant, the Social Security Act, the introduction of Harley to Davidson, and billions of dollars in economic impact, UW-Madison was on unfamiliar ground when it faced a sitting governor who questioned their value to the state they serve. This is how we brought to life a comprehensive campaign to make Wisconsin and 400,000 Badgers embrace the many ways they go All Ways Forward.

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Washington Nationals

Baseball may be our National Pastime, but in our Nation’s capital it's still relatively new. To help bring fans of all kinds across two states and a district together, we provided a unifying rally cry: One Pursuit.

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Nike

Tennis has a special place in Nike history. As AOR for Nike Tennis we tapped back into the brand’s irreverence, hopped continents and created campaigns for all four grand slams in every medium imaginable. Our conspirators – Roger, Rafa, Maria, and Serena. Game, set, unmatched.

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Philadelphia Eagles: Year One

With a 4-12 season in the rearview mirror, the Philadelphia Eagles hired a new head coach, president, GM, and branding partner. This is the story of how we reset the brand, cracked the code on the team’s relationship with the city and inspired fans to take up the flag in way they hadn’t in nearly a decade.

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Philadelphia Eagles: Year Two

The Philadelphia Eagles combination of smoothies and innovative offense had the whole NFL talking. See how we got the likes of Bradley Cooper, Jimmy Fallon, Bob Costas and The Roots on the Eagles bandwagon and then drove it to new heights.

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Ferrari

There’s one word in Italian the whole world understands. Ferrari. This is how we crafted the premium luxury brand that helped sellout 7,000 units before they ever leave the factory in Maranello. Enzo would be proud.

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Florida Gators

When you see someone put their right arm over their left and do the chomp, they’re declaring their loyalty. Gator Nation is truly a nation in every sense of the word. This is the story of how we bundled all the success of the Gators' 21 sports programs under one engaging brand to impact everything from ticket sales to 5-star recruits. Go Gators!

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