What Limits?

Two-hundred years ago (give or take), Thomas Jefferson had a vision for a university; an institution built on ingenuity, designed to serve the common good, and dedicated to educating citizens. That institution—now known as University of Virginia—is doing just that, and a whole bunch more. Things like developing a strategy for destroying cancer, transforming our nation’s schools, creating safer hospitals, cleaner water, and renewable-er energy. And we wanted to work with UVA to share these accomplishments, advancements, and innovations with the world.


Enter: Illimitable, a high-end, biannual magazine for University of Virginia peers, donors, and stakeholders, with a goal of putting a face, name, and story to every achievement and every triumph UVA has made and continues to make, as one academic community. These pursuits push this community to solve, create, and challenge—endlessly. In other words, illimitably. Oh hey, that’s where the name came from.

20160928_0004-2_r_rgb 20160928_0008-1_r_rgb 20160928_0013-1_r_rgb Illimitable takes the time to thoroughly feature the hardworking students, faculty, staff, and leadership that make up the UVA family. With a thoughtfully designed, long-form expression of the brand, Illimitable builds on UVA’s ever-growing narrative of success and their endless pursuit of better.

And we think if Jefferson could see UVA today, he’d be damn proud. And probably mildly terrified of electricity.

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Chief Executive Officer and Founder: Shannon Slusher
Chief Creative Officer and Founder: Darryl Cilli
Executive Creative Director: Stephen Penning
Chief Strategy Officer: John Campanella
Group Creative Director: Cory McCall
Associate Creative Directors: Adam Ward, Scott Kmiec
Copywriters: Sean Corbett, Joe Schoppy
Sr. Designer: Greg Puglese
Group Account Director: Dan Giroux
Account Director: Tim Stay
Account Executive: Indira Morton
Production Manager: Beth Julian
Photo Retouchers: Shayne Ross, Rob Carter
Project Managers: Lauren Sylvester, Kristin Weber
Drums: John Bonham

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