Home to Earth’s Boldest
NYU has grown from a regional university to the largest independent research university in the country. Founded to offer a more practical, accessible and real-world education, this complex institution elegantly forges forward to compete with the top schools in the nation. NYU is home to Earth’s boldest scholars, students, leaders and alumni—all 21st century citizens who are comfortable anywhere and effective everywhere. NYU continually redefines what it means to be a “global” institution with three degree granting campuses in NYC, Abu Dhabi and Shanghai and 11 study away sites.
Given its global reach, extensive offerings and multiple campuses, NYU was having difficulty telling their complex story in a cohesive way. That’s where our partnership began. By helping refocus the admissions strategy and brand, we’re able to tell the whole NYU story and elevate the conversation of the institution beyond the cost of tuition to its academic rigor, unparalleled alumni network and global reach.
We pushed the already strong brand to further embrace their bold and cosmopolitan nature. Working in close collaboration with the undergraduate admissions marketing and communications team, we brought the brand to life in the heart of NYC, with the new admissions lobby at 25 W 4th St. The new space introduces prospective students and their families to the depth and breadth that an NYU education provides. To leverage NYU’s global presence, we rebranded the space with environmental graphics and reimagined their admissions presentations. Bold, urban and connected, these elements provide a sense of place and give visitors that home-away-from-home feeling, portrayed in the messaging and amplified by the NYU staff and student ambassadors.
Chief Executive Officer: John Campanella
Co-CCO: Greg Ash & Cory McCall
Creative Director: Travis Ludwig
Sr. Copy Writer: Ali Zagat
Sr. Designer: Austin Lotz
Production Manager: Beth Julian
Print Production Artist: Lindsay Woodcock
Lead Photographer: Bryan Sheffield
Account Director: Katie Foley
Account Executive: Mackenzie Lynch
Project Manager: Amanda Anderson