Helping Humankind, With a Side of Ben & Jerry’s

What if you got to go to class every morning on a boat, on one of the most beautiful lakes in the world? Or in a lab with medical mannequins that give blood—or in a brand new robotics classroom? And what if you got to do all this while spending your weekend afternoons skiing down the East Coast’s premier mountains?

If you’re a student at the University of Vermont, that’s your daily reality. Nestled in the heart of thriving Burlington, VT (location of Ben and Jerry’s, Seventh Generation and more), UVM is home to students, professors and researchers united by a strong drive to help humankind—but it tends to be one of New England’s best kept secrets. So, as the 225-year-old University embarked on a mission to promote their academic and cultural excellence, increase admissions selectivity, and more, they needed a new communications campaign to go along with it.

We knew that the University of Vermont was already the ultimate academic ecosystem, made of smaller, equally as interesting ecosystems. To tell that story, we first started where it all started—right on campus.

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Then we brought told their story via a video that celebrates UVM’s variety of “food for thought.”

And we redesigned the undergraduate admissions viewbook with our new look and approachable language. We knew we could talk to college kids in a more conversational tone of voice, while still capturing Mom and Dad’s attention.

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To top it all off, we created a brand new admissions presentation for any and all campus visitors, hopefully giving them a lot of food for thought to chew on.



All this is only the beginning. This fourth oldest University in New England has varied and many stories to tell that can reach far beyond their academic ecosystem. And as we continue to work together, we’re excited to see how those stories—full of exciting breakthroughs, interesting class projects and fun Burlington happenings—unfold.

The team:
Executive Creative Director, Principal – Steve Penning
Group Creative Director, Principal – Brendan Quinn
Associate Creative Director – Brian Magner
Senior Copywriter – Kristen McManus
Senior Designer – Lauren West
Digital Creative Director – KP
Digital ACD/Motion – Chris Lee, Joe Dunlap
Director – Johnny Andow
Executive Producer – Tom Ammon
Producer – Brian Opila
Editor – Alex Ayabe
Group Account Director, Principal – Maggie Insogna
Account Director – Cody York
Account Executive – Karly O’Toole
Project Managers – Rachel Akman, Kim Brausum
VO – Meghan Marvin, Johnny Andow

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