Bringing More to the (Coffee) Table

A coffee table book is usually intended to entertain guests and inspire conversation within a room. So we applied that concept to a case statement written and designed for Texas A&M University’s comprehensive campaign. With this 60-page, wide-format, coffee table book gifted to wealthy donors, we made Lead by Example and Texas A&M’s fearlessness a centerpiece of conversations across the country.

 

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The case statement reflects on the University’s early days and builds on that start with modern stories about influential people, widespread service efforts, and the Aggies’ global impact.

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Using unique production techniques and materials results in a truly special piece. The custom panoramic size gives a sense of the expansive reach of Texas A&M Universities’ history and impacts. Gold foil stamping, heavy weight binding board, smyth-sewing, and leatherette binding tape elevate the feel and presence of the book.

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Woven throughout gorgeous landscapes and entertaining juxtapositions, you’ll find subtle graphic details that reinforce Texas A&M’s history, traditions, and familial bond. And enough history, stories, and plans inspire more than just a few conversations.

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Chief Executive Officer and Founder: Shannon Slusher
Chief Creative Officer and Founder: Darryl Cilli
Executive Creative Director: Stephen Penning
Group Creative Director: Tracy Donofry
Associate Creative Director: Jill Spradley
Copywriter: Sean Pezzulo
Designer: Robb Leef
Director of Strategic Insights: Sonya Cooper
Account Supervisor: Samantha Friedman
Production Manager: Lance Wexler
Photo Retouchers: Shayne Ross, Rob Carter
Project Manager: Kelli Gannon
Golden Receiver: Air Bud



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