Bringing More to the (Coffee) Table

A coffee table book is usually intended to entertain guests and inspire conversation within a room. So we applied that concept to a case statement written and designed for Texas A&M University’s comprehensive campaign. With this 60-page, wide-format, coffee table book gifted to wealthy donors, we made Lead by Example and Texas A&M’s fearlessness a centerpiece of conversations across the country.



The case statement reflects on the University’s early days and builds on that start with modern stories about influential people, widespread service efforts, and the Aggies’ global impact.

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Using unique production techniques and materials results in a truly special piece. The custom panoramic size gives a sense of the expansive reach of Texas A&M Universities’ history and impacts. Gold foil stamping, heavy weight binding board, smyth-sewing, and leatherette binding tape elevate the feel and presence of the book.


Woven throughout gorgeous landscapes and entertaining juxtapositions, you’ll find subtle graphic details that reinforce Texas A&M’s history, traditions, and familial bond. And enough history, stories, and plans inspire more than just a few conversations.


Chief Executive Officer and Founder: Shannon Slusher
Chief Creative Officer and Founder: Darryl Cilli
Executive Creative Director: Stephen Penning
Group Creative Director: Tracy Donofry
Associate Creative Director: Jill Spradley
Copywriter: Sean Pezzulo
Designer: Robb Leef
Director of Strategic Insights: Sonya Cooper
Account Supervisor: Samantha Friedman
Production Manager: Lance Wexler
Photo Retouchers: Shayne Ross, Rob Carter
Project Manager: Kelli Gannon
Golden Receiver: Air Bud

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